Every year, the Abu Dhabi Grand Prix brings high speed, high excitement, and high expectations - and for us, it has become one of the most meaningful client events on our calendar.
As long-term sponsors of our own racing yacht, we’re able to offer clients a rare and immersive perspective of Formula 1, turning race weekend into an experience that deepens relationships far beyond the track.
A Unique View From Our Sponsored Boat
Our yacht, normally berthed in Dubai, where it hosts year-round sailing experiences for clients, relocates to Yas Marina for the F1 weekend. There, it takes its place in one of the most iconic spots in motorsport—right behind the teams’ private villas.
This incredible location brings the sport to life in a way few ever get to see. Drivers and team members move in and out of their villas throughout the weekend, often stopping to greet fans, sign memorabilia, and even toss merchandise down to the enthusiastic crowds gathered along the pontoons. It creates a sense of closeness that transforms the Grand Prix from something you watch into something you feel.
Managing the Excitement - And the Crowds
The F1 weekend in Abu Dhabi is famously busy. With global visitors, packed marinas, tight security, and traffic that challenges even the most patient among us, the energy can be intense. But because we host our clients on our private vessel, they have a comfortable and exclusive base where they can relax, enjoy hospitality, and step away from the bustle whenever they wish.
This balance - immersed in the action, yet sheltered from the stress - is what makes the experience so special.
After-Race Parties and Unmatched Atmosphere
Once the engines fall silent, the celebrations begin. The after-race parties at Yas Marina are known worldwide, and from our yacht, clients have a front-row view as the entire area transforms into a festival of lights, music, and celebration.
It’s not unusual for high-profile teams, celebrities, and sponsors to host events late into the night. Our clients can join the excitement or enjoy the atmosphere from the comfort of the boat—a perfect way to end a spectacular weekend.
Strengthening Relationships Beyond the Track
While Formula 1 provides the backdrop, the real value of the weekend is the opportunity to connect. Clients get the chance to speak with their financial adviser in a relaxed, inspiring environment—away from the boardrooms, emails, and everyday pressures. These conversations often lead to deeper understanding, clearer long-term planning, and stronger partnerships.
Sharing these moments - whether it’s watching a world champion walk past, hearing the roar of the engines echo across the marina, or simply enjoying a sunset over the water - creates bonds that no meeting room can match.
More Than an Event - A Year-Round Commitment
Our sponsored boat is not just a race-weekend attraction. Throughout the year, it allows us to bring clients out on the water in Dubai for sailing days, small gatherings, and personalised experiences. The Abu Dhabi Grand Prix is the highlight, but it is part of a larger commitment to offering clients something truly exceptional.
